Interpartners, one of Bulgaria's leading independent communications groups, has announced the appointment of Johanna Mihailova as Executive Director of the group's creative and advertising agency. Johanna takes over the role from Elissaveta Tarpanova.

Johanna will be responsible for the strategic management of the business in the fields of creative, media, digital communications and BTL; for the development and upgrade of the portfolio of services, as well as for the management of the Interpartners team.

BIO & EXPERTIESE: After kicking off a career in communications in Portugal, Johanna returned to Bulgaria and joined Interpartners as a communications expert. Over the past five years, she has taken over the overall management of key agency projects such as Lukoil, Lilly Drogerie, the American University in Bulgaria, Nucrema, Astellas, Total Energies and many more. 

Johanna has a degree in Public Relations from St. Kliment Ohridski University of Sofia and a postgraduate diploma in Creative Writing in Madrid, Spain.

"It's an honor to take over the leadership of the company that helped me understand what it means to love your job" says Johanna Mihailova. "Our agency has a great team, the biggest asset to our success are our people. Together we will strive for even more out-of-the-box approaches in communications with a direct impact on our clients' results. The broad creative outlook is further enhanced by our regional network across 9 markets in Southeast Europe, SEEnthesis, which is our industry innovation think tank, and I am delighted that we can rely on fresh creative vibes from markets other than our own", she adds.  

"Since its establishment in 1992,  Interpartners Group has been confidently growing and moving upwards" says Katya Dimitrova, Group Managing Partner. "As an independent agency, we always  strive to be a step ahead of others, to innovate, to offer new services, to tap into the client's business model and, in addition to a creative input, to contribute to sustainable business results. I believe Johanna's fresh ideas, vision and understanding of industry innovation and the empathy with which she manages the team will lead our agency to even greater success", she concludes. 

THANK YOU, ELISSAVETA: The management of Interpartners expresses heartfelt gratitude to Elissaveta Tarpanova for her contribution into developing the creative potential and strategic functions of the agency and wishes her much success in the future!